ABSTRACT
A live case study incorporates experiential learning through a modified version of the case method pedagogy that treats students as consultants (Roth & Smith, 2009). It is defined by Simpkins (2001, p 1) as a case-based teaching method using a "current problem or issue that a company is investigating where the company provides information regarding the problem/issue seeking input to assist in management decisions. ” This case on Novolutions is presented as one applicable for Management Education in the area of decision-making in crisis situations. The case showcases the feedback of 33 students, organized into 5 teams, attending a graduate course in Business Analytics as part of their master's degree program in management. They were presented with a Live Case Study featuring decision-making issues encountered during the COVID-19 pandemic by an Indian entrepreneur-duo running a bootstrapped product company, Novolutions, which manufactures the Hippie Mocktail.
ABSTRACT
This paper provides my personal experience as a COVID-19 survivor during and postrecovery periods. The stigma that my children and I underwent exposed us to the fragility of a social system that we struggle with all through our life to remain a part of. My story revealed a strong symbiotic relationship between the disease (COVID-19) and the patient's low acceptance in society, primarily attributed to misinformation and xenophobia around the COVID-19. This autoethnography speaks for several other COVID survivors who met with the same fate of being discriminated against and stigmatized. As a COVID patient and survivor, the traumatic experience was creating a fear psychosis in me, the effect of which I presume will stay beyond COVID-19. This condition of a syndemic seems to linger and negatively affect my outlook toward society. If COVID survivors develop a syndemic condition in a pandemic situation, it will require significant efforts to reserve it or sometimes even become irreversible.